Snow Marketing 

Seasonal SEO and Online Marketing for Ski Resorts

Ski resorts have it tough. Not only do they operate in a hugely competitive global industry, but they’re seasonal, operating for skiing and snowboarding for just 4 to 6 months of each year.

For ski resorts, the peak winter months are obviously vital. The weeks leading up to opening day are just as important, as these are the weeks where they must aggressively promote and secure a large chunk of their business. But at the end of each ski season, ski resorts typically experience an extended period of down time and most will close until early autumn.

For some resorts however, this down time signals the push to promote their summer activities. Resorts such as Whistler in North America position themselves as ‘all season’ mountain resorts, catering to both winter and summer mountain pursuits. In winter it’s all about the skiing, snowboarding, snowmobiling, snow-shoeing and dog-sledding, while in summer, the focus turns to mountain biking, hiking, 4WD tours and golf.

So how does this seasonality impact on online marketing efforts and in particular SEO?

Whether they’re all-season or just winter focused, ski resorts have a fairly difficult task in promoting themselves effectively online. Resorts have an endless number of important announcements and updates to communicate, and these change dramatically from season to season.

Snow Business Videos

Snow Marketing News

The life and times of Lenny Price -- Reed all about it

ELLENSBURG -- When saxophone virtuoso Lenny Price and his band take the stage tonight to help kick off Ellensburg's Jazz in the Valley, he has more to celebrate than his fourth appearance at this premier music event.

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Dolphin Tale Movie Gets Green Light

The Clearwater Marine Aquarium announces that Dolphin Tale has been given the green light.

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Calendar

Submissions for "Community Calendar" are required two weeks preceding the date of publication. Send to: Mary Ann Bottari, Pioneer Press, 3701 W. Lake Ave., Glenview IL 60026; mbottari@pioneerlocal.com. Information may be faxed to (847) 486-7495.

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Local communities celebrating National Night Out

The Prince George's County Farm Bureau selected Lauren Miller, 18, of Clinton as the 2010 Miss Prince George's County Farm Bureau at its annual picnic July 11.

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Spyder Surf hosts Quiksilver, Billabong, Hurley, Volcom CEO surf-off in Manhattan Beach

Its doubtful that a Congressional subpoena could have compelled, without a fight, appearances by the CEOs of the surf industrys four largest manufacturers.

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Become a member of our community!

Visit zip2save.com for all your favorite circulars & coupons! Elmhurst Green Fest will be held from 10 a.m. to 3 p.m. July 31 at Wilder Park on Prospect Avenue between the Art Museum and Cottage Hill Street parking lot.

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PENN STATE FOOTBALL Indy's the right choice for Big Ten title game

The options are intriguing, for sure. But let's hope Big Ten officials don't choose tradition and possible marketing power over what's best for the fans and their teams when it comes to a league football title game.

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Community Calendar

Submissions for Community Calendar are required 14 days preceding the date of publication. Send to: Niles Managing Editor, Pioneer Press, 3701 W. Lake Ave., Glenview IL 60026. Information may be faxed to (847) 486-7495 or e-mailed to mbottari@pioneerlocal.com.

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Pierce: Low-cal cool-downs for summer

It seems everyone is jumping on the 100-calorie bandwagon. Those ubiquitous little packages designed to help dieters with portion control offer everything from candy, cookies and popcorn to Little Debbies and even soft drinks.

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Sludge, a free fertilizer for farmers, can pose health and environmental risks

Sludge is generally applied to fields in spring and fall. This sludge came from Burlington's Wastewater Treatment Plant and was spread onto the field by Synagro.

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