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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Snow Marketing Headlines
Mac OS X Server 10.6 Snow Leopard Essential Training: Safari 4 - IT Business Net
Mac OS X Server 10.6 Snow Leopard Essential Training: Safari 4 IT Business Net Marketing brochure printing is one of the most powerful marketing tools available to your business. Shure has had a reputation of having superior headsets, ... |
US grain stockpiles swell as sales slow - Reuters
 UPI.com | US grain stockpiles swell as sales slow Reuters Record crops, despite last year's rain, flooding and snow, are still in the marketing stream. The supplies will pull down prices farmer receive at the same ... Afternoon Recap by Arlan Suderman Louise Gartner: Wheat looking for direction Afternoon Recap by Arlan Suderman |
OWC Announces the Snow Leopard-Ready Mercury Elite-AL Pro (HDD) - Softpedia
 Softpedia | OWC Announces the Snow Leopard-Ready Mercury Elite-AL Pro (HDD) Softpedia Although the specs are impressive, OWC leaves quite a bit of room for improvements on the marketing front. OWC has been providing quality hardware products ... |
Plenty of sun, fun and snow left for spring skiing - Modesto Bee
 Modesto Bee | Plenty of sun, fun and snow left for spring skiing Modesto Bee 15)," said Rosie Sundell, Bear Valley marketing manager. "This has been a fantastic season after basically two years of drought. We also really benefited ... |
Which wacky ideas from GM meetings do you want in the NHL? - Yahoo! Sports (blog)
Which wacky ideas from GM meetings do you want in the NHL? Yahoo! Sports (blog) New York Islanders general manager Garth Snow devised this idea, sort of piggy-backing on March Madness to create a little excitement before the real ... |
NEIL WILSON: Vancouver sends snow-free message to the IOC on Winter Games hosting - Sports Features Communications
 Sports Features Communications | NEIL WILSON: Vancouver sends snow-free message to the IOC on Winter Games hosting Sports Features Communications The IOC's own TV and marketing budget would cover it. Might I suggest a place not un-adjacent to IOC headquarters, a place with the necessary altitude, ... |
Disney wrings the pink out of 'Rapunzel' - Los Angeles Times (blog)
Disney wrings the pink out of 'Rapunzel' Los Angeles Times (blog) Concluding it had too many animated girl flicks in its lineup, Disney has shelved its long-gestating project "The Snow Queen," based on the Hans Christian ... |
Test Drive: 2010 Cadillac Sport Wagon and SRX4 - San Jose Mercury News
Test Drive: 2010 Cadillac Sport Wagon and SRX4 San Jose Mercury News I still don't know, though its all-wheel-drive system did do an effective job of getting me and my cartel through the snow. The CTS Sport Wagon came shortly ... |
Cypress reopens after the Olympics - North Shore News
Cypress reopens after the Olympics North Shore News ... said Julie Mulligan, sales and marketing co-ordinator. This week the mountain had 25 of 39 runs open and had just received eight cm of new snow. ... |
Plans afoot for real snow slope in London - Ski Club of Great Britain
 Ski Club of Great Britain | Plans afoot for real snow slope in London Ski Club of Great Britain "We're hoping to get the equipment, licences, and marketing sorted in time for the 2010 winter season starting this December" commented Project Leader ... |
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