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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Ski Advertising Headlines
Frontier, Delta airlines departing Aspen - Glenwood Springs Post Independent
Frontier, Delta airlines departing Aspen Glenwood Springs Post Independent Delta, which offered one connection a day in the winter to both Salt Lake City and Atlanta, struggled last ski season, according to Tomcich. ... |
Google Updates Its Image Search - New York Times (blog)
 New York Times (blog) | Google Updates Its Image Search New York Times (blog) Now, a fashion designer, for instance, could show an ad with a picture of a new trench coat whenever somebody searched for images of coats, or a ski resort ... |
Shastarama 2010: Bike riders take on snowboard terrain at Ski Park - Siskiyou Daily News
Shastarama 2010: Bike riders take on snowboard terrain at Ski Park Siskiyou Daily News Larsen said attendance may have been affected by less advertising than last year and making it a one-day event instead of three. Larsen said the Ski Park ... |
Thinking Out Loud: Driven to talk - Naples Daily News
Thinking Out Loud: Driven to talk Naples Daily News The conversations started years ago as we logged countless miles on our minivan driving from metro Detroit to northern Michigan and back for family ski ... |
How Google Will Dominate the Future of Advertising - Motley Fool
How Google Will Dominate the Future of Advertising Motley Fool While sweating profusely in 90-degree weather, he saw a huge billboard advertising a ski jacket. What a waste of money, he thought. ... |
Wanderlust: Travel Posters Evoke a Sunnier Time - New York Observer
 New York Observer | Wanderlust: Travel Posters Evoke a Sunnier Time New York Observer This summer sale came about when the company realized it could expand on its annual winter success at selling ski-resort posters, said Glen Lowry, ... |
Rockies road to ruin as quango plans £20k trip - Express.co.uk
 Express.co.uk | Rockies road to ruin as quango plans £20k trip Express.co.uk SCOTTISH taxpayers face a £20000 bill for sending an artist to a Canadian Rockies ski resort for six months. Quango chiefs want to fly a ... |
DVD Review: Hot Tub Time Machine - PopStar.com Celebrity News (blog)
DVD Review: Hot Tub Time Machine PopStar.com Celebrity News (blog) To cheer him up, Adam and Nick bring Lou to a ski lodge they used to visit all the time back in the day. They also bring along Adam's twenty-year old nephew ... |
News Briefs - Friday Flyer
News Briefs Friday Flyer The website, www.thirdtoski.com is available to help people find others with whom to water ski. For more information e-mail paul.queen@yahoo.com. ... |
Write your own food biography: my life in 10 dishes. - Sydney Morning Herald (blog)
 Sydney Morning Herald (blog) | Write your own food biography: my life in 10 dishes. Sydney Morning Herald (blog) It came out of the oven when we were on holidays, when we went off on picnics, when we went water-ski-ing at the local lake, and became synonymous with good ... |
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