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Email Marketing

Email campaigns enable ski resorts to create a long term dialog with a customer base while encouraging loyalty and customer relationships.

Emails are ideal for communicating during the down time when customers aren�t frequenting the websites. An email campaign in the weeks before opening day can generate excitement for the impending season while encouraging advanced season pass sales.

Email marketing is also useful in communicating seasonal changes and updates in response to scheduled opening days, early bird specials, changes in snow fall/conditions, mid to late season deals, accommodation availability, promotions, upcoming events and last minute deals if bookings are down.

Snow Business Videos

Ski Area Marketing Headlines

Denver-area hospitals fuel flurry of growth

Denver-area hospitals are moving ahead with a $2 billion building boom that will add hundreds of beds, replace aging structures and boost local employment.

Mt. Ashland begins fall season pass sale

The Mt. Ashland ski area has cut a big chunk out of the price of its season passes and knocked nearly 10 percent off its daily pass price.

Major league roots

Rockies broadcaster Goodman honed his voice in Aspen read more

Voters Guide: County Commissioners - Republicans

115th Assembly District 'God's country'

When David Townsend was first elected to the 115th Assembly District in 1990, the territory was a mix of urban, suburban and rural interests. But after two different redrawings of district lines – once in 1992 and again in 2002 – the dynamic has changed significantly.

As IBM cuts jobs in Vermont, others hire

IBM's shrinking U.S. workforce is particularly worrisome in Burlington Vt., which has long counted on the company to provide many good jobs for area residents.

Progress continues on mountain bike trails

Municipal council was brought up to speed on the new mountain bike trail system currently underway in the Pass. Consultant John Przeczek of Pryzm Environmental and Carrie Morency of Crowsnest Pass Community Futures presented an overview of the project on Aug.[...]

The Subaru Forester: For Sunbelt drivers too

The popular crossover has lost the boxiness and gained a few inches. In other words, there's more space for your legs, plus the skis, bikes or kids. It has been brought to my attention that there are places in the United States where it snows. I was, at first, incredulous. Well, fine, says I. That may be. But why would anyone live in a place where ordinary water turns to a slick, frozen and ...

Sugarloaf unveils plans to double size of ski slopes

Sugarloaf Mountain is celebrating its 60th anniversary as a ski resort, and thousands call Maine's second-highest peak their home mountain.

Lake Havasu Todays News Herald

Lake Havasu City Police Department reported two weather-related vehicle collisions on wet roadways in Lake Havasu City as of Monday afternoon. Mohave County Sheriff’s Office reported no accidents in the Havasu area as a result of the weather.

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