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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Ski Business News
Entertainment Properties Trust Reports Second Quarter Results - MarketWatch (press release)
Entertainment Properties Trust Reports Second Quarter Results MarketWatch (press release) Ski assets performed well in the 2009-10 winter ski season with final numbers indicating skier visits were up 8% and total revenue was up 6%. ... |
Latest Montana news, sports, business and entertainment:... - KXNet.com
Latest Montana news, sports, business and entertainment:... KXNet.com (AP) The Lewis and Clark National Forest has authorized the removal of 180 acres of dead trees at the Showdown Ski area in the Little Belt Mountains between ... |
Vail Resorts shuffles ski-mountain leadership - Bizjournals.com
Vail Resorts shuffles ski-mountain leadership Bizjournals.com The company recently expanded its headquarters space to accommodate the move of 100 accounting and purchasing employees from its ski areas to Broomfield as ... Vail Resorts Announces Senior Management Changes in the Mountain Division Vail picks Sonntag to head Heavenly Vail Resorts shuffling managers at 5 resorts in Colorado and California |
Commissioners vote to take on Ski Anthony Lakes - OregonLive.com
Commissioners vote to take on Ski Anthony Lakes OregonLive.com Current owners will keep the business until Nov. 1, giving the county time to plan the transition and organize a business model. |
Colorado pot dispensaries face closure under tough law, Vail not affected - Ski Channel
 Kansas City Star | Colorado pot dispensaries face closure under tough law, Vail not affected Ski Channel ... of all pot sold in their business. The move could greatly affect smaller dispensaries such as those that opened in ski towns such as Breckenridge, ... MARK FOX, SUMMIT DAILY NEWS |
Wakeboarding: Wake lake making waves in Valley - The Record-Courier
Wakeboarding: Wake lake making waves in Valley The Record-Courier While competing regionally in slalom water skiing and managing the fledgling ski business on the side, Lippincott still had to hold a day job in order to ... |
Aspen Skiing Co. reverses decision on skier visit information - Aspen Times
Aspen Skiing Co. reverses decision on skier visit information Aspen Times Both ski areas gained business because more families returned to the slopes last winter compared to the winter in the heart of the recession, Mackowski said ... SkiCo decides to release skier visit numbers |
"Good Debt" and "Bad Debt?" - Huffington Post (blog)
"Good Debt" and "Bad Debt?" Huffington Post (blog) You've heard the story: A private business borrows money foolishly -- say, to finance a corporate jet used mainly to fly the CEO off to ski. ... |
Forest Coalition Seeking Additional Wilderness - KPLU
 KPLU | Forest Coalition Seeking Additional Wilderness KPLU And when I see the coalition and the plan I see the ability create a balanced plan, there's a wilderness area right next to the ski resort, ... |
Frontier, Delta airlines departing Aspen - Glenwood Springs Post Independent
Frontier, Delta airlines departing Aspen Glenwood Springs Post Independent Vice President of Marketing Jeanne Mackowski declined to speculate on how the loss of Frontier service would affect business next ski season. ... Frontier, Delta airlines pulling out of Aspen |
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