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Email Marketing

Email campaigns enable ski resorts to create a long term dialog with a customer base while encouraging loyalty and customer relationships.

Emails are ideal for communicating during the down time when customers aren�t frequenting the websites. An email campaign in the weeks before opening day can generate excitement for the impending season while encouraging advanced season pass sales.

Email marketing is also useful in communicating seasonal changes and updates in response to scheduled opening days, early bird specials, changes in snow fall/conditions, mid to late season deals, accommodation availability, promotions, upcoming events and last minute deals if bookings are down.

Snow Business Videos

Ski Marketing Headlines

Water Ski and Wakeboard Club host Catch-A-Ride

By: Lauren Greenwood The Sacramento State Water Ski and Wakeboard Club hosted the first Catch-A-Ride event today at Folsom Lake. ...

Ski racers learn from the best

International ski teams have returned to Wanaka skifields for their annual off-season training and their presence is giving some of New Zealand's top alpine racers an opportunity to learn from the best. read more

Skiers, riders stock up on deals at Bolton sale

BOLTON -- Sensibly suited up in Hawaiian shirts, shorts and flip-flops, Vermonters flirted with winter at Vermont's Largest Ski and Snowboard Sale at Bolton Valley.

Mt. Ashland begins fall season pass sale

The Mt. Ashland ski area has cut a big chunk out of the price of its season passes and knocked nearly 10 percent off its daily pass price.

Buff Hires National Sales Manager and Marketing Manager to Accelerate Brands Growth

SANTA ROSA, Calif. Buff, Inc. , known for their innovative, versatile and multifunctional headwear, has hired national sales manager Micah Hinton, and marketing manager, Cheryl Rebsamen. Both hires provide Buff, Inc. an added level of experience to bring to fruition the companys increased market share goals.Hinton and Rebsamen will begin...

Trio of weekend ski sales offer cool savings

Colorado skiers again can choose from a trio of ski sales this weekend with Christy Sports re-entering the fray after its inaugural venture last year.

United keeps evaluating extra service for Aspen

ASPEN, Colorado — United Express might not be finished adding flights to Aspen, a senior vice president with the airline suggested Thursday.

Breckenridge seeks marketing experts for new committee

BRECKENRIDGE — Town officials are looking for local volunteers for a committee of marketing experts to advise town council on promotional strategy. “This is rolling up sleeves and getting into the marketing plan — into the spend,” town Councilman Mike Dudick said Tuesday.

Denver-area hospitals fuel flurry of growth

Denver-area hospitals are moving ahead with a $2 billion building boom that will add hundreds of beds, replace aging structures and boost local employment.

Major league roots

Rockies broadcaster Goodman honed his voice in Aspen read more

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