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Seasonal SEO and Online Marketing for Ski Resorts

Ski resorts have it tough. Not only do they operate in a hugely competitive global industry, but they’re seasonal, operating for skiing and snowboarding for just 4 to 6 months of each year.
 


For ski resorts, the peak winter months are obviously vital. The weeks leading up to opening day are just as important, as these are the weeks where they must aggressively promote and secure a large chunk of their business. But at the end of each ski season, ski resorts typically experience an extended period of down time and most will close until early autumn.

For some resorts however, this down time signals the push to promote their summer activities. Resorts such as Whistler in North America position themselves as ‘all season’ mountain resorts, catering to both winter and summer mountain pursuits. In winter it’s all about the skiing, snowboarding, snowmobiling, snow-shoeing and dog-sledding, while in summer, the focus turns to mountain biking, hiking, 4WD tours and golf.

So how does this seasonality impact on online marketing efforts and in particular SEO?

Whether they’re all-season or just winter focused, ski resorts have a fairly difficult task in promoting themselves effectively online. Resorts have an endless number of important announcements and updates to communicate, and these change dramatically from season to season.

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Ski Online Traffic News

Trails to run, walk, hike and escape to as fall nears - Glens Falls Post-Star


Trails to run, walk, hike and escape to as fall nears
Glens Falls Post-Star
The cross-country ski trails at the town's park on Transfer Road are open to foot traffic in the offseason and offer about 5 miles of moderate terrain. ...

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Vail Resorts Announces EpicMix(TM), a New Online and Mobile Application ... - MarketWatch (press release)


Ski Club of Great Britain

Vail Resorts Announces EpicMix(TM), a New Online and Mobile Application ...
MarketWatch (press release)
"EpicMix takes the fun of playing and sharing online and marries it with the very real experience of skiing and riding. By not requiring our guests to do ...
Resort Combines Facebook Places, Gowalla, Nike+ for Social Media SkiingFast Company

all 203 news articles »

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The Consumer Memo, 08/31: Regulators investigating Hyundai Sonata steering problem - Kansas City Star


The Consumer Memo, 08/31: Regulators investigating Hyundai Sonata steering problem
Kansas City Star
This season, visitors to Vail Resorts ski areas can track how many days and runs they've done, using technology embedded on lift tickets and passes. ...

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SMITH: Suspended Indefinitely By NASCAR - TruckSeries.com


SMITH: Suspended Indefinitely By NASCAR
TruckSeries.com
This like windows xp kaufen he continually unfavorably mandated without this inspired the ski area versus the top four competitors with high-end ...

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Smartphone Apps for Skiers and Snowboarders - First Tracks


Smartphone Apps for Skiers and Snowboarders
First Tracks
Luxury sports watch and instrument brand Linde Werdelin (LW) has launched its first Ski Guide iPhone application and a community-based online guide on SQUA. ...

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TI arrested on drug charges; Paris Hilton banned from Wynn properties, still ... - Washington Post


Washington Post

TI arrested on drug charges; Paris Hilton banned from Wynn properties, still ...
Washington Post
Call me when the entire cast sits down with Oprah and when the upcoming episode where Puck water skis over the shark is ready to air. Tick. Tick. Tick. ...

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Whitefish Mountain Resort Modifies Controversial Uphill Policy; Ski Passes On ... - OnTheSnow.com


Whitefish Mountain Resort Modifies Controversial Uphill Policy; Ski Passes On ...
OnTheSnow.com
Whitefish Mountain Resort loosened restrictions on its uphill traffic policy instituted last February. The policy, which received vocal opposition from some ...

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Getprice.com.au acquired by News Digital Media - Dynamic Business


Dynamic Business

Getprice.com.au acquired by News Digital Media
Dynamic Business
By taking full ownership we will be able to further leverage our digital and print assets to aggressively drive traffic and revenue. ...

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Gear And Season Pass Sale At Heavenly - Transworld Snowboarding.com


Gear And Season Pass Sale At Heavenly
Transworld Snowboarding.com
The mobile application will also provide trail and grooming information, snow and weather reports, as well as resort news and traffic updates. ...

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DOT wants seat belts installed in new motorcoaches - The Associated Press


DOT wants seat belts installed in new motorcoaches
The Associated Press
The National Highway Traffic Safety Administration indicated in the proposal that it is also considering requiring existing buses be retrofitted with belts, ...

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