Snow Marketing 

Social Media and Online PR

Developing blogs, online articles and press releases provide a ski resort with brand exposure as well as the opportunity to use seasonal keywords to communicate different season offerings. They also provide a means of generating quality inbound links.

Participating in social media and networking sites are ideal in reaching target demographics while offering dynamic and interactive content. Deer Valley in Utah created short video podcasts for YouTube to reach generation Xer’s and Y’s to market the 2007 FIS World Cup. The podcasts were then linked to blogs, MySpace pages, and web sites where their target audience hang out. Canada’s Silver Star has developed a Facebook Group to better connect with customers while Sugar Bowl in the U.S has created a MySpace profile.

Heavenly Resort in Lake Tahoe is perhaps the best example of a ski resort with an effective online marketing strategy. They are relatively well optimised for search and have good visibility in the search results. They have developed a MySpace profile and their website offers a range of initiatives including videos, daily podcasts and RSS feeds for their interactive blog, mountain condition updates and their own TV show.

Snow Business Videos

Ski Rental Business News

Labor Day good for business on Lake Travis

Some Lake Travis businesses are enjoying a record-setting summer season and recovering from last year's drought that dried up sales. Last Labor Day, businesses were hurting when Lake Travis lake levels were down about 50 feet. This holiday, a full lake meant a rush of customers. Operations Manager Hawthorne Roth says the money is flowing again at Just for Fun, a boat and jet ski rental business ...

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Where to back-to-school shop close to home

After a long, hot summer it's time to get back to school. For many families, this means the kids get to pick up some new duds and notebooks while parents inevitably groan about the expense, and secretly long for the school routine to resume.

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Mt. Ashland begins fall season pass sale

The Mt. Ashland ski area has cut a big chunk out of the price of its season passes and knocked nearly 10 percent off its daily pass price.

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In Collingdale, picking through memories destroyed in explosive fire

George Kaiser walked through the smoldering remains of his Collingdale self-storage business Thursday and gently pushed a basketball-size chunk of metal with the toe of his boot.

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Sister Bay: Wooden Boat Show today at Marina Fest

Whats good about Sister Bay The 16th annual Classic Wooden Boat Show today as part of Marina Fest.

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Fantastic Improvements at NPX Santa's Workshop In Greer Deliver The Magical Christmas Arizona Children Dream Of

PHOENIX--(BUSINESS WIRE)--Fantastic improvements at North Pole Experience in Greer's White Mountains brings a magical Christmas to Arizona children. Santa's Workshop in the White Mountains opens November 26th.

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American Airlines Keeps Customers in Mind by Introducing More Customer-Friendly Enhancements to AA.com

American Airlines has recently introduced several new, customer-friendly enhancements to its award-winning website, AA.com®. These improvements provide site visitors a more personalized and convenient experience when searching for or booking travel on AA.com. Â

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Community Calendar

Find out what to do this week and beyond.

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Calendar

The Doings welcomes items for the Community Calendar. Items must be received a minimum of 10 days prior to publication. E-mail items to: doingsnews@pioneerlocal.com.

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Become a member of our community!

Visit zip2save.com for all your favorite circulars & coupons! The Doings welcomes items for the Community Calendar. Items must be received a minimum of 10 days prior to publication. E-mail items to: doingsnews@pioneerlocal.com.

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