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Search Engine Optimisation

Search engine optimisation (SEO) prepares a website to rank in search results for targeted and relevant keywords, and this takes time and effort.

For a number of ski resorts, these keyword phrases change depending on the time of the year. I�ve found that a handful of resorts feature two homepages on their websites, one for their winter sports and one for summer. Depending on the time of the year, the relevant homepage will display and the keywords communicating content to the search engines change accordingly. A few resorts feature a splash page, offering little or no content except the option to choose which season to visit. These are not good tactics for long term SEO.

Benefits of SEO can take months, it is ineffective to communicate little or conflicting information to the search engines. Optimising a resort website for both summer and winter activities should require developing separate pages or websites to cater to the contrasting seasons, as Whistler has done.

Keywords play a fundamental role in any search optimisation effort, therefore seasonal keyword research is vital. Season specific pages should feature permanent body copy which does not change its keyword focus. Title tags, header tags and meta tags should all contain targeted and relevant keywords to effectively communicate the theme to the search engines.

It is surprising to see a number of the big name ski resorts not implementing fundamental SEO best practice � Vail, Aspen, Copper Mountain and Breckenridge Resorts in Colorado lack the use of keyword rich title tags and h1 tags, and have little or no body copy on their homepages. All rank very poorly for key search phrases �colorado ski resorts� and �skiing colorado�, despite being the big players in this region.

Link building is a vital component of any SEO effort, as search engines view a link from one page to another as a kind of endorsement. Keyword rich anchor text helps to theme a page in the eyes of a search engine. Ski Resorts should ensure winter and summer specific inbound links point to the appropriate pages, and not to a page with little or conflicting content.

Snow Business Videos

Ski Resort Advertising News

Resort Business Opportunities Launches One-of-a-Kind Website

Three Bend locals have founded and recently launched Resort Business Opportunities (RBO). Their website, go-rbo.com, is the first online listing venue of businesses for sale in resort and vacation areas around the country. The business partners are Brian Lantzy, Sibila Lantzy and Reid Simonton.

Frontier, Delta airlines departing Aspen

Aspen will be a one-airline resort this winter. Frontier Airlines will discontinue its service at the end of September, informing local employees of the decision Wednesday morning, and Delta confirmed what resort officials already knew that it won't be back for the coming ski season.

Why Vermont Businesses Advertise on New York Billboards

New York looks different than Vermont, and its not just because of the industrial wind farms. The Empire State still embraces outdoor advertising think Times Square while its Green Mountain neighbor banned billboards back in 1968. A few Vermont businesses take advantage of New Yorks regs to advertise themselves in a way they cant on their home turf. read more

Frontier, Delta departing Aspen

Passengers board a United Airlines flight at the Pitkin County Airport. After September, United will be the only airline serving Aspen as Frontier and Delta discontinue service here.

Wanderlust: Travel Posters Evoke a Sunnier Time

A generation or two ago, the windows of most travel agencies or airline offices were lined, top to bottom, with tempting images of faraway places designed to lure the would-be traveler inside. But since the invention or widespread acceptance of television, glossy magazines and later the Internet, travel posters have been on the decline. Airlines, railroads, hotels and tourist boards found they ...

N5R.com is Pleased to Announce a New Client: The Taheima Wellness 5 Star Resort and Spas in Puerto Vallarta, Mexico

TORONTO, ONTARIO-- (Marketwire - July 25, 2010) - N5R, an award winning marketing and advertising consulting firm is very eager to announce a new client Tah�ima Wellness Resort and Spa. Tah�ima is nestled on the Mexican Riviera Nayarit just north of Puerto Vallarta and a 10-minute drive from the airport. The hotel offers luxury accommodations set in a tropical lagoon, a state-of-the-art fitness ...

Media execs debate paid online news

Top technology and media executives have asked the question of whether readers should pay for news online.

Tablets may allow a 're-set' for news industry: News Corp.

by Staff Writers Aspen, Colorado (AFP) July 23, 2010 Tablet computers such as Apple's iPad may allow the news industry a "re-set" and to start charging for content after years of giving it away for free, a senior News Corp. executive said Friday.

Fees for online news yet to succeed

Top technology and media executives wrapped up a three-day conference in Aspen, Colorado, during which they grappled with -- and left unresolved -- the question of whether readers will pay for news online.

Pay for content yet to succeed

Top technology and media executives have wrapped up a three-day conference in Aspen during which they grappled with - and left unresolved - the question of whether readers will pay for news online.

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