Snow Marketing 

Email Marketing

Email campaigns enable ski resorts to create a long term dialog with a customer base while encouraging loyalty and customer relationships.

Emails are ideal for communicating during the down time when customers aren’t frequenting the websites. An email campaign in the weeks before opening day can generate excitement for the impending season while encouraging advanced season pass sales.

Email marketing is also useful in communicating seasonal changes and updates in response to scheduled opening days, early bird specials, changes in snow fall/conditions, mid to late season deals, accommodation availability, promotions, upcoming events and last minute deals if bookings are down.

Snow Business Videos

Ski Resort Business Headlines

Full Speed Ahead for California Ski Safety Legislation - InjuryBoard.com (blog)

Full Speed Ahead for California Ski Safety Legislation InjuryBoard.com (blog) Nearly five years ago, he lost his 24-year-old daughter who was fatally injured while snowboarding with friends at the Alpine Meadows Ski Resort in ...

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Ogden's ski town pitch: we're cheap and close - Park Record

Ogden's ski town pitch: we're cheap and close Park Record It's so inexpensive to do business here and it's 20 minutes from world-class ski resorts an international airport is 35 minutes away. ...

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Business Briefs for Sept. 8-10 - Park Record

Business Briefs for Sept. 8-10 Park Record As part of the blog team, the Ultimate Powderhound will be awarded a Ski Utah Silver Pass which enables them to ski 30 days at every Utah ski resort. ...

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Canyons returns fire in court - Park Record

Canyons returns fire in court Park Record The Rutherfords claimed the resort's negligence caused their son to suffer the injuries. The boy belonged to the Summit Ski Team and he was practicing with ...

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Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe - Summit Daily News

Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe Summit Daily News It's a desire that led him to create Pacific Crest Snowcats, a snowcat ski touring company based in Tahoe City — and new for this upcoming season, ... and more »

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Fake Snow a Real Sore Point as Indians Battle Ski Resort - Wall Street Journal

Fake Snow a Real Sore Point as Indians Battle Ski Resort Wall Street Journal "We thought it would be an easy business," he says. But in 2001-02, a bare winter limited the ski season to four days and 2857 skiers. The resort drafted a ... and more »

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Loss of a local legend - Lake County Record-Bee

Loss of a local legend Lake County Record-Bee Funderburg said he used to race dirt bikes and snow ski aside from achieving champion status in waterskiing with both the Nor Cal Boat and Ski Club and the ... Saturday evening boat crash claims Lakeport man's lifeLake County News all 3 news articles »

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Gillard buys power for $10 billion - WA Business News (subscription)

Gillard buys power for $10 billion WA Business News (subscription) Charlotte Pass ski resort is mourning the death of a 15-year-old boy. Page 2: Internet users in regional Australia will pay the same price to surf the web ... and more »

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Mt. Ashland announces reduction in prices - Ashland Daily Tidings

Mt. Ashland announces reduction in prices Ashland Daily Tidings Although last year's ski business was down from the previous year, Saul said the ski area did better economically. More guests visited the resort who ...

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Native Americans Continue Fight To Block Snowmaking At Arizona Snowbowl - OnTheSnow.com

Sedona.biz

Native Americans Continue Fight To Block Snowmaking At Arizona Snowbowl OnTheSnow.com A bare winter created a four-day ski season with 2857 skiers total in 2001-02. That kind of turn-out doesn't help a ski resort or the surrounding city's ... Flagstaff Sticks with Treated Wastewater for SnowNorthern Arizona Today all 32 news articles »

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