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Seasonal SEO and Online Marketing for Ski Resorts

Ski resorts have it tough. Not only do they operate in a hugely competitive global industry, but they�re seasonal, operating for skiing and snowboarding for just 4 to 6 months of each year.

For ski resorts, the peak winter months are obviously vital. The weeks leading up to opening day are just as important, as these are the weeks where they must aggressively promote and secure a large chunk of their business. But at the end of each ski season, ski resorts typically experience an extended period of down time and most will close until early autumn.

For some resorts however, this down time signals the push to promote their summer activities. Resorts such as Whistler in North America position themselves as �all season� mountain resorts, catering to both winter and summer mountain pursuits. In winter it�s all about the skiing, snowboarding, snowmobiling, snow-shoeing and dog-sledding, while in summer, the focus turns to mountain biking, hiking, 4WD tours and golf.

So how does this seasonality impact on online marketing efforts and in particular SEO?

Whether they�re all-season or just winter focused, ski resorts have a fairly difficult task in promoting themselves effectively online. Resorts have an endless number of important announcements and updates to communicate, and these change dramatically from season to season.

Snow Business Videos

Ski Resort Marketing Headlines

Aspen Chamber Resort Association lost 40 members last year

ASPEN — The Aspen Chamber Resort Association had a net loss of 40 members and about $42,000 in revenues from membership dues between its 2008 and 2009 fiscal years, President and CEO Debbie Braun said Friday.

State: Research shows $31-for-$1 return on tourism ads

The view from a freshly groomed run at Diamond Peak Ski Resort in Incline Village. Lake Tahoe skiing was one of the state marketing campaign's main features.

Local: Mush! Ski Trip went to the dogs

Bitch please! The Frosty Fruits Ski Trip finished last Sunday and was a big hit with the attendees – especially the ones who let their dogs do all the work.

Pocono Resorts Begin Preps for Winter

The Pocono Mountain Visitors Bureau announced Tuesday that two marketing agencies have been hired to help attract more tourist to the Poconos.

Cardrona skifield closed

Cardrona Alpine Resort will close for an indefinite period while contractors drain a near-overflowing oxidation pond at the skifield. read more

Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe

TAHOE CITY, Calif. - Powder: Tahoe's white gold. It's what drives winter alarm clocks, what sends skiers into a morning freeze, out of warmed cars, into whited parking lots, hands numb, fingers clasping at ski and pole, filing into the resorts and lift lines, waiting, anticipating, calculating the rush and madness of the first virgin run. It's an experience Tahoe resident Dave Rintala loves and ...

Majid Al Futtaim Properties commences the Ground Works for its 1 Billion dollar Project in Syria

Damascus 7 September 2010: Majid Al Futtaim Properties Majid Al Futtaim Properties , MENA's leading developer and operator of shopping malls, hotels and mixed-use projects commenced the ground works for its first mega tourism project in Syria, "Khams Shamat" that will become the Levant's landmark mixed-use community including tourism, shopping and entertainment.

Lake Havasu Todays News Herald

Lake Havasu City Police Department reported two weather-related vehicle collisions on wet roadways in Lake Havasu City as of Monday afternoon. Mohave County Sheriff’s Office reported no accidents in the Havasu area as a result of the weather.

100+ Upcoming Social Media & Tech Events

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event…

Tahoe visitors bid farewell to summer, businesses note uptick in economy

As the planet's clockwork ticks toward fall, the extended Zuck family is making the most of summer's last hurrah at Lake Tahoe.

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