Snow Marketing 

Social Media and Online PR

Developing blogs, online articles and press releases provide a ski resort with brand exposure as well as the opportunity to use seasonal keywords to communicate different season offerings. They also provide a means of generating quality inbound links.

Participating in social media and networking sites are ideal in reaching target demographics while offering dynamic and interactive content. Deer Valley in Utah created short video podcasts for YouTube to reach generation Xer’s and Y’s to market the 2007 FIS World Cup. The podcasts were then linked to blogs, MySpace pages, and web sites where their target audience hang out. Canada’s Silver Star has developed a Facebook Group to better connect with customers while Sugar Bowl in the U.S has created a MySpace profile.

Heavenly Resort in Lake Tahoe is perhaps the best example of a ski resort with an effective online marketing strategy. They are relatively well optimised for search and have good visibility in the search results. They have developed a MySpace profile and their website offers a range of initiatives including videos, daily podcasts and RSS feeds for their interactive blog, mountain condition updates and their own TV show.

Snow Business Videos

Ski Resort Online Traffic News

Why Vermont Businesses Advertise on New York Billboards

New York looks different than Vermont, and its not just because of the industrial wind farms. The Empire State still embraces outdoor advertising think Times Square while its Green Mountain neighbor banned billboards back in 1968. A few Vermont businesses take advantage of New Yorks regs to advertise themselves in a way they cant on their home turf. read more

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Tahoe Truckee community announcements

Content for briefs is selected from e-mail submissions to Community Editor Amy Edgett at aedgett@sierrasun.com and occasionally the online events calendar.

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Jackson Hole Resort Lowers Prices

Jackson Hole Mountain Resort is offering season passes for 25 percent cheaper this year compared to last year.

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Vail.net Destination Website Celebrates Growth and Remains the Go-to Place for Visitor Information and Advertiser ...

One of the first portal websites representing the Vail, Colorado vacation product remains a favorite information source for consumers, and a top media performer for advertisers. Vail.net visitor traffic is up nearly 50% over summer 2009, indicating that interest in summer travel to the Vail Valley is trending up for consumers and that the Vail.net site is the comprehensive place to find out ...

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Should France ban the full veil?

France's lower house of parliament has approved a ban on wearing the Islamic full veil in public. Is this right?

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News in Brief

Environmental regulators said the key to improving transportation around Lake Tahoe without causing ecological harm is to reduce dependence on automobiles.

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