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Videos, Widgets and more

When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.

Due to declining email open rates, Vail Resorts developed a �SnowMate� desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.

Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.

Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a �snow reporter� sharing the same demographics.

Snow Business Videos

Ski Resorts Marketing Headlines

Vail Resorts Announces Senior Management Changes in the Mountain Division

Vail Resorts, Inc. today announced changes within the senior leadership team at Beaver Creek, Keystone and Heavenly Mountain resorts. Keystone Resort Chief Operating Officer Doug Lovell has been named vice president and chief operating officer of Beaver Creek Resort and will report to John Garnsey. � John Buhler, director of skier services for Breckenridge, has been promoted to the position of ...

Lovell takes top Vail Resorts post at Beaver Creek

BEAVER CREEK, Colorado A familiar face is returning to Beaver Creek to head up its operations. Vail Resorts has named Doug Lovell as its chief operating officer and vice president of Beaver Creek.

Resorts offer big discounts on passes

Saturday marks the last chance to buy a winter season Sun Plus Pass for the early rate of $1,599, a 20 percent discount compared to the $1,999 regular price.

SkiCo decides to release skier visit numbers

Aspen Skiing Co. officials have reversed a recent policy of not releasing skier visit numbers and have now provided last winters figures for each of the companys four ski areas. In all, SkiCo counted 1,338,210 skier visits in the 2009-10 winter season, which was 4.3 percent above the 1,283,348 visits tallied in the 2008-09 season. read more

Skico reverses decision on skier visit information

ASPEN The Aspen Skiing Co. announced Wednesday that it will release its skier visits, a reversal of its recent decision to keep the information confidential.

Diamond Peak renovation: IVGID officials say work is continuing according to plan

Construction workers continue to conduct an operation on the base lodge of Diamond Peak Ski Resort. The facility will feature a new ticketing office, the administrative office, ski patrol offices and ski school consolidated into one building.

Harry O's is back in business

The rumor mill has been rife with speculation in recent weeks about one of Park City's most prominent nightlife venues, Harry O's.

Selling the high life in hard times

Resort development owners are trying to rekindle demand just as the housing market begins to cool

Ski group holds on to figures

A trade association for Colorados ski industry has decided it will no longer disclose how much business its members log each season. Colorado Ski Country USA has traditionally provided the number of skier and snowboard rider visits that each of its members recorded throughout the course of the ski season.

N5R.com is Pleased to Announce a New Client: The Taheima Wellness 5 Star Resort and Spas in Puerto Vallarta, Mexico

TORONTO, ONTARIO-- (Marketwire - July 25, 2010) - N5R, an award winning marketing and advertising consulting firm is very eager to announce a new client Tah�ima Wellness Resort and Spa. Tah�ima is nestled on the Mexican Riviera Nayarit just north of Puerto Vallarta and a 10-minute drive from the airport. The hotel offers luxury accommodations set in a tropical lagoon, a state-of-the-art fitness ...

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