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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Skiing Marketing News
Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe - Summit Daily News
Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe Summit Daily News McQuade credits the increased occupancy rates to Telluride's established festival culture and marketing efforts from his office. ... |
A record for Route of the Hiawatha - Shoshone News Press
A record for Route of the Hiawatha Shoshone News Press ... campaign and word of mouth has really been helpful for us,ā€¯ admitted Bill Dire Jr., marketing director for the Lookout Pass Ski and Recreation Area. ... |
Run app updates: News on the Nike+, Runkeeper, and Runmeter fronts - tuaw.com (blog)
Run app updates: News on the Nike+, Runkeeper, and Runmeter fronts tuaw.com (blog) There's not a lot of flexibility for multiple exercise modalities (like biking or cross country skiing) and you don't get the badzillions of statistics that ... |
Vail Resorts Launches New App for Ski Season - KUNC
 Ski Club of Great Britain | Vail Resorts Launches New App for Ski Season KUNC Katz says skiers will be able to share their experiences with family and friends back home, and this word of mouth marketing, he says, has always been key ... Vail Techs Up Its Mountain With iPhone Apps And Radio Towers Vail Resorts Announces EpicMIX Vail Resorts Mobile App Lets Users Check In on the Slopes |
In the club - Khaleej Times
 Khaleej Times | In the club Khaleej Times The heat, Burj Khalifa, the skiing, 45 degrees outside and minus three degrees inside and the quad biking over the dunes during our desert safari was an ... |
Mountain High Aims To Install A New Long Terrain Park - OnTheSnow.com
 ESPN (blog) | Mountain High Aims To Install A New Long Terrain Park OnTheSnow.com The resort amassed enough skiers and riders to become the third best season and the highest revenue-grossing season ever. The success of last season has ... Monarch Mountain Ski Pass Offers Access To 18 Ski Areas New Terrain, Technology, and Teaching Facilities Spotlight Improvements Across ... Improvements Abound at Utah's Ski Resorts This Season |
Skiers, riders stock up on deals at Bolton sale - BurlingtonFreePress.com
Skiers, riders stock up on deals at Bolton sale BurlingtonFreePress.com "These people are ahead of the game a little bit," Bolton Valley Director of Marketing Josh Arneson said. "For the past few days we've been feeling the heat ... |
State: Research shows $31-for-$1 return on tourism ads - North Lake Tahoe Bonanza
State: Research shows $31-for-$1 return on tourism ads North Lake Tahoe Bonanza The view from a freshly groomed run at Diamond Peak Ski Resort in Incline Village. Lake Tahoe skiing was one of the state marketing campaign's main features ... |
Premier Partnerships finds new naming-rights mountain to climb - Sports Business Journal (subscription)
 Sports Business Journal (subscription) | Premier Partnerships finds new naming-rights mountain to climb Sports Business Journal (subscription) ... corporate hospitality revolving around skiing, golf, dinners and access to Mammoth's private clubs such as Hyde Lounge provide further marketing ... |
Revived Cuchara ski area could boost Colo. county - BusinessWeek
Revived Cuchara ski area could boost Colo. county BusinessWeek Galusha said a lack of enough natural snow kept former incarnations of the resort from competing with bigger ski areas. Marketing a resort for beginners ... |
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