Snow Marketing
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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Skis Marketing Headlines
Oh, are they? - Salt Lake Magazine (blog)
Oh, are they? Salt Lake Magazine (blog) Thoughts go back to Moment Ski's first Winter OR booth a couple years back where they pretty much blew everything they had getting from Reno to SLC and ... |
2010 Stereo European Wake Ski Open - Water Ski Online
 Water Ski Online | 2010 Stereo European Wake Ski Open Water Ski Online The idea for wake skis came from the fast-growing twin-tip ski trend on snow, and Stereo Wakeskis'. mission is to transfer this culture to the water. owner ... |
Waiting for Next Season at Jackson Hole - Ski Magazine
 Ski Magazine | Waiting for Next Season at Jackson Hole Ski Magazine “We understand that value and the freedom to ski anytime are the highest priorities for our guests,” he said. Chief marketing officer Chip Carey elaborates, ... |
Snow Film Fest NYC announces screening panel - Ski Channel
 Ski Channel | Snow Film Fest NYC announces screening panel Ski Channel But it is his business acumen and entrepreneurial zeal that landed him in Southern California and brought him to Armada Skis as CEO. ... |
Photographer Chase Jarvis aims to make artists of us all - Seattle Times
Photographer Chase Jarvis aims to make artists of us all Seattle Times He got paid $50 and a pair of skis. "I bet I can do this again," he told himself. As a new career came into view, an old one faded. ... |
K2 Skis Redirects Entire Company Website To Facebook - AllFacebook (blog)
K2 Skis Redirects Entire Company Website To Facebook AllFacebook (blog) If you want to see the k2 Skis marketing campaign for yourself, check out the company's website. Also feel free to become a fan of the company's Page. |
Is a Facebook Like Button Click for Website Access Evil? - Tips from the T-List
Is a Facebook Like Button Click for Website Access Evil? Tips from the T-List Born on sleepy Vashon Island, Washington 45 years ago, K2 Ski Company has always been at the forefront of brand marketing innovation and engagement with its ... |
Want A Job? Scott USA Marketing is hiring! - Freeskier Magazine
Want A Job? Scott USA Marketing is hiring! Freeskier Magazine -Preparing skis and related Scott Wintersports products for magazine testing. -Assist in the planning of all wintersport tradeshows. |
Joined at the hip on the water - Green Bay Press Gazette
Joined at the hip on the water Green Bay Press Gazette Her father, Mike, also skis with the team, and her mother works on the support staff. "It's great when new skiers join and to see how much we've all ... |
Big ideas and a banana hook - Idaho Mountain Express and Guide
Big ideas and a banana hook Idaho Mountain Express and Guide The Sun Valley area's new marketing brain trust should take a page out of their book. When Union Pacific Railroad Chair Averell Harriman decided to search ... |
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