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Email Marketing

Email campaigns enable ski resorts to create a long term dialog with a customer base while encouraging loyalty and customer relationships.

Emails are ideal for communicating during the down time when customers aren�t frequenting the websites. An email campaign in the weeks before opening day can generate excitement for the impending season while encouraging advanced season pass sales.

Email marketing is also useful in communicating seasonal changes and updates in response to scheduled opening days, early bird specials, changes in snow fall/conditions, mid to late season deals, accommodation availability, promotions, upcoming events and last minute deals if bookings are down.

Snow Business Videos

Snow Business Consultant Headlines

New Madison pastor fell in love with congregation, church, town

MADISON – The Rev. Nancy Lynch first visited Madison early last December, as the big holiday tree sparkled downtown, shoppers made their merry rounds and the snow fell gently.

Posting Board

CALENDAR FRIDAY, SEPT. 10 Groton Farmers Market at the Williams Barn: The Groton Farmers Market at the Williams Barn is open from 3 to 7 p.

Bookkeeping error discussed by Towamensing Twp. officials

Accountants who were doing an audit for Towamensing Township found a certificate of desposit in the amount of $140,000 unlisted at the township but held with the Jim Thorpe Bank.

Muskegon County road work schedule for the week of Sept. 6, 2010

Road work project schedules may be altered by weather.

Beauty and the brick

Mike Comrie's new wife Hilary Duff has finally stopped calling his jersey an ‘outfit' and he may finally get his name on a Stanley Cup with Pittsburgh

Reader mail: To Mac or not to Mac

Can you justify the cost of the Mac for back-to-school or back-to-work needs?

I’m a formula feeder

I returned to work shortly after giving birth, so breastfeeding wasn’t a good option for my and my daughter’s health and well-being

Foundation Source Philanthropic Advisors Announces Additions to Leadership Team

FAIRFIELD, Conn.----Foundation Source, the nation's leading provider of support services for private foundations, today announced that two senior executives have joined the leadership team of Foundation Source Philanthropic Advisors.

Business book club fosters ideas exchange

It’s the business book club at the Cape Cod Chamber of Commerce, and among the entrepreneurs and business managers who attended its second meeting recently, not one knew of a group anywhere else that is devoted to reading and discussing books about leadership and work in the twenty-first-century.

Life After Google: 15 Startups Founded by Ex-Employees

In the process of accumulating more than 10,000 employees worldwide, Google also accumulated a lot of former employees. Many of these Xooglers (yes, that’s what former Googlers call themselves) have decided to scale down and…

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