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Videos, Widgets and more

When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
 


Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.

Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.

Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.

Snow Business Videos

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Snow Business News

Snow Cone Lady says goodbye to summer

Jessica Rush / Staff Photo: Kimberly Moody (middle) brought Kennedi Williams (right) to the Snow Cone Lady, who can be seen inside the stand, to cool off with the Rainbow flavor after her tae kwon do practice.

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Snow and Rock Sports: Snow+Rock Acquires Runners Need

LONDON--(BUSINESS WIRE)--Snow+Rock are pleased to announce the acquisition of Runners Need for an undisclosed sum. Runners Need is the leading specialist Running retailer in London and operates from seven locations. Over recent years the independent business has grown to seven stores, with growth accelerating due to the retail partnership established with CycleSurgery. Dion Taylor, Managing ...

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Michael Handwerk Mayor vetos "Snow and IceEmergency" and "Snow and Ice Removal" ordinance

I was informed last night in my Council packet, Mayor Leo Scoda has vetoed the "Snow and Ice Emergency" and "Snow and Ice Removal" Ordinance that Borough Council passed 5-1 at the August 10th business meeting.

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Why did Victoria business leaders visit Paducah, Ky.?

Light snow fell in December, downtown street lamps glowed and dozens of children skated to Christmas music on the outdoor rink.

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Chocolate milkshake

Serves 4 According to Gary Schaefer and Barbara Fingold, co-owners of Snow's Nice Cream Co. in Greenfield, three ingredients make a milkshake — milk, syrup, and ice cream. Fingold also uses a milkshake machine, which mixes without liquefying. Match the syrup and ice cream (such as chocolate and chocolate), or mix the two (chocolate and coffee). Ice cream - Milkshake - Syrup - Business ...

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Crosby man arrested, charged in snow cone stand robbery

A tip from a citizen led to a 19-year-old Crosby man being arrested and charged in the Aug. 15 armed robbery of a snow cone stand in the 4200 block of W. Baker Drive.

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Briefing: Business take psychological battering from Earl

YARMOUTH, Mass. — In the end, Earl's worst damage in New England was to seasonal businesses hoping to end their summer on a high note. The tropical storm, far less intense than feared, brushed past the Northeast and dumped heavy, wind-driven rain on Cape Cod cottages and fishing villages but caused little damage. It left clear, blue skies in its wake. It was the perfect start to a Labor Day ...

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Nancy Snow: Hey Meg, California Is Not For Sale

Ten years ago while teaching political science at New England College in New Hampshire, I directed Common Cause, the nonpartisan good government lobby known for...

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Business digest

By Jean Hayes, Times Staff Writer Friday, September 3, 2010 SCORE CHAPTER receives GRANT: For the third consecutive year, Service Corps of Retired Executives Pasco-Hernando Chapter 439 was awarded a $5,000 grant to develop and present business seminars co-sponsored by the Pasco and Hernando County public library systems, from Bank of America’s Charitable Foundation. Christopher G. Nessmith ...

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Temuka pub loses balcony

Maz Opele had no idea her new business was collapsing around her after Saturday morning's earthquake struck.

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