Snow Marketing 

Pay Per Click Advertising

Pay Per Click (PPC) advertising is ideally suited to the seasonality of ski resorts. Its flexibility enables them to quickly respond to any changes within the season, whether from sudden increased snowfall, last minute specials or late availabilities. PPC campaigns can be changed in response to winter or summer operations, or switched on or off at will.

Again, seasonal keyword research is vital. Online searches pre ski season will be different to those conducted mid season. Once summer activities kick in, the keyword targets will be different again.

Snow Business Videos

Snow Marketing Headlines

Pocono Resorts Begin Preps for Winter

The Pocono Mountain Visitors Bureau announced Tuesday that two marketing agencies have been hired to help attract more tourist to the Poconos.

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Stadium seeding: Ranking the NFL's home venues

NFL stadiums are now built for comfort.

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What goes around...

When Eugene High School’s class of 1940 gathered for its 70th reunion recently at the Eugene Country Club, the memories flowed like a river in the snow melt of spring. For Al Steinmetz, a lot of those memories involved cars: The 1922 Model T he drove as a teenager over …

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Marketplace: Afraid of using social media? Face It!

The size, color and placement of an ad in the Yellow Pages was how companies boasted their vitality 20 years ago; today, they do it with the extent

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The beer and the boys are back in town

“It was a lot of fun here this summer — don’t get me wrong,” said Christian Gatautis, a senior marketing major. He spent the summer in Kent, opting not to go back to his hometown of Chesterland. “But it’s nice to see people back,” he said. It’s unclear how many students flooded the streets of Kent for the first Thursday of the school year. (This reporter was more eager to join them than to cover ...

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P&G Announces Full Conversion of its Powder Laundry Detergent Portfolio in U.S. and Canada to New Compacted Formula

The Procter & Gamble Company today announced that it is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011. The move will bring to the market new compacted powder versions of Tide, Gain, Cheer, Dreft, and Ivory Snow brands that will bring meaningful environmental benefits while cleaning the same number of loads using less detergent than non ...

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North Arlington investing in its future

With one eye on preserving and upgrading its municipal resources and the other focused on its future, North Arlington is borrowing nearly $1 million and reviving a moribund Meadows redevelopment plan.

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A working life: The Tower Bridge operator

Ever wondered what it's like to take charge of raising London's Tower Bridge? Charles Lotter, whose job it is, gave Jill Insley the chance to find out A crowd of about 200 people is staring intently at me, cameras poised. My heart is pounding. Charles Lotter, a great bear of a man, presses the loudhailer switch and I start to speak: "Staff announcement. The bridge control system is about to be ...

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A lifetime bond through hoops

Dave Reitz wanted to round up a few friends and talk about old times. He and his buddies from Penn State had begun to drift apart, starting families around Berks County and establishing careers in accounting, marketing and engineering.

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Skype becoming popular tool for news telecasts

NEW YORK—When he wanted to interview a source in Connecticut for a recent “World News” story on technology, ABC reporter Pierre Thomas didn’t even leave the office. ABC’s cameras showed him sitting in front of a computer screen, talking to Michael Coppolla through Skype.

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