Snow Marketing
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Videos, Widgets and more
When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
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When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.
Due to declining email open rates, Vail Resorts developed a ‘SnowMate’ desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.
Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.
Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a ‘snow reporter’ sharing the same demographics.
Snow Business Videos
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Snow Resort Advertising Headlines
Business Q & A: Heavenly Tent Sale - Tahoe Daily Tribune
Business Q & A: Heavenly Tent Sale Tahoe Daily Tribune We've been here at the base of Heavenly Mountain Resort for over 25 years, and we've been holding the tent sale since 1986. Originally, the tent was set up ... |
Resort Maps and TripAdvisor become travel companions - PRLog.Org (press release)
Resort Maps and TripAdvisor become travel companions PRLog.Org (press release) Headquartered in the Green Mountains of Vermont, Resort Maps has been creating and publishing advertising maps in the northeastern US since 1986. ... |
Who's in the grand parade? - Idaho Mountain Express and Guide
 Idaho Mountain Express and Guide | Who's in the grand parade? Idaho Mountain Express and Guide This is the first posse organized in Idaho back in 1944, for the purpose of promoting the love of horses and advertising Cassia County throughout the ... |
WB releases Early Bird prices - Pique newsmagazine
 Pique newsmagazine | WB releases Early Bird prices Pique newsmagazine As well, season pass holders will receive a 20 per cent discount at mountaintop restaurants and all retail stores; $50 off Snow School, $100 off Whistler ... |
Perisher rename Superpipe after Olympic hero Bright - Snowboard Club UK
 Snowboard Club UK | Perisher rename Superpipe after Olympic hero Bright Snowboard Club UK "It's my favourite Aussie snow resort and I'm so proud to be an Ambassador. It gives me a chance to give back and support some of the next generation of ... |
Citizen Smith stumps up - Sydney Morning Herald
Citizen Smith stumps up Sydney Morning Herald The breath-testing on Kosciuszko Road brought traffic to a standstill and caused gridlock in the town of Jindabyne after the first good snow of a bad winter ... |
Park City Chamber/Bureau wins top dollars - Park Record
Park City Chamber/Bureau wins top dollars Park Record "We'll push the Greatest Snow on Earth, accessibility, variety and value," she added. Lodges, resorts, rental shops and other businesses will offer deals ... |
IN BRIEF - Delmarva Daily Times
IN BRIEF Delmarva Daily Times SNOW HILL -- Worcester County Health Officer Debbie Goeller announced the local health department launched a redesigned, user-friendly website. ... |
BID budget might support new city soccer fields - Wisconsin Dells Events
BID budget might support new city soccer fields Wisconsin Dells Events It identified expenses like sidewalk care, snow removal, weed control and tree trimming. The committee discussed care for the River Walk, and Public Works ... |
Vail Resorts to offer skiiers high-tech tracking - Denver Post
Vail Resorts to offer skiiers high-tech tracking Denver Post The resort operator in recent years has pushed a digital agenda with conversion of print advertising to online outlets and use of social media to ... |
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