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Search engine optimisation (SEO) prepares a website to rank in search results for targeted and relevant keywords, and this takes time and effort.
For a number of ski resorts, these keyword phrases change depending on the time of the year. I’ve found that a handful of resorts feature two homepages on their websites, one for their winter sports and one for summer. Depending on the time of the year, the relevant homepage will display and the keywords communicating content to the search engines change accordingly. A few resorts feature a splash page, offering little or no content except the option to choose which season to visit. These are not good tactics for long term SEO.
Benefits of SEO can take months, it is ineffective to communicate little or conflicting information to the search engines. Optimising a resort website for both summer and winter activities should require developing separate pages or websites to cater to the contrasting seasons, as Whistler has done.
Keywords play a fundamental role in any search optimisation effort, therefore seasonal keyword research is vital. Season specific pages should feature permanent body copy which does not change its keyword focus. Title tags, header tags and meta tags should all contain targeted and relevant keywords to effectively communicate the theme to the search engines.
It is surprising to see a number of the big name ski resorts not implementing fundamental SEO best practice – Vail, Aspen, Copper Mountain and Breckenridge Resorts in Colorado lack the use of keyword rich title tags and h1 tags, and have little or no body copy on their homepages. All rank very poorly for key search phrases ‘colorado ski resorts’ and ‘skiing colorado’, despite being the big players in this region.
Link building is a vital component of any SEO effort, as search engines view a link from one page to another as a kind of endorsement. Keyword rich anchor text helps to theme a page in the eyes of a search engine. Ski Resorts should ensure winter and summer specific inbound links point to the appropriate pages, and not to a page with little or conflicting content.
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Search engine optimisation (SEO) prepares a website to rank in search results for targeted and relevant keywords, and this takes time and effort.
For a number of ski resorts, these keyword phrases change depending on the time of the year. I’ve found that a handful of resorts feature two homepages on their websites, one for their winter sports and one for summer. Depending on the time of the year, the relevant homepage will display and the keywords communicating content to the search engines change accordingly. A few resorts feature a splash page, offering little or no content except the option to choose which season to visit. These are not good tactics for long term SEO.
Benefits of SEO can take months, it is ineffective to communicate little or conflicting information to the search engines. Optimising a resort website for both summer and winter activities should require developing separate pages or websites to cater to the contrasting seasons, as Whistler has done.
Keywords play a fundamental role in any search optimisation effort, therefore seasonal keyword research is vital. Season specific pages should feature permanent body copy which does not change its keyword focus. Title tags, header tags and meta tags should all contain targeted and relevant keywords to effectively communicate the theme to the search engines.
It is surprising to see a number of the big name ski resorts not implementing fundamental SEO best practice – Vail, Aspen, Copper Mountain and Breckenridge Resorts in Colorado lack the use of keyword rich title tags and h1 tags, and have little or no body copy on their homepages. All rank very poorly for key search phrases ‘colorado ski resorts’ and ‘skiing colorado’, despite being the big players in this region.
Link building is a vital component of any SEO effort, as search engines view a link from one page to another as a kind of endorsement. Keyword rich anchor text helps to theme a page in the eyes of a search engine. Ski Resorts should ensure winter and summer specific inbound links point to the appropriate pages, and not to a page with little or conflicting content.
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Away from it all in Whistler - The Province
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New Park Pod, Glade Terrain Readied At Crested Butte Mt. Resort - OnTheSnow.com
New Park Pod, Glade Terrain Readied At Crested Butte Mt. Resort OnTheSnow.com Crested Butte Mountain Resort, nestled in Colorado's Elk Mountain Range, offers stunning mountain vistas from every direction. It also offers some of the ... |
WB releases Early Bird prices - Pique newsmagazine
 Pique newsmagazine | WB releases Early Bird prices Pique newsmagazine As well, season pass holders will receive a 20 per cent discount at mountaintop restaurants and all retail stores; $50 off Snow School, $100 off Whistler ... |
Cat Island Bahamas: A Perfect Place To Get Lost and Found - Huffington Post (blog)
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Food and Dining Briefs for Sept. 2 - North County Times
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Perisher rename Superpipe after Olympic hero Bright - Snowboard Club UK
 Snowboard Club UK | Perisher rename Superpipe after Olympic hero Bright Snowboard Club UK "It's my favourite Aussie snow resort and I'm so proud to be an Ambassador. It gives me a chance to give back and support some of the next generation of ... |
Blackpool: profile of a ghost town - The Guardian
 The Guardian | Blackpool: profile of a ghost town The Guardian The team charged with regenerating Blackpool have had an unexpected windfall with the promotion last season of the town's football team to the giddy heights ... |
Citizen Smith stumps up - Sydney Morning Herald
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Weekend review: Paris Hilton arrest overshadows other celebrity events - Las Vegas Weekly (blog)
Weekend review: Paris Hilton arrest overshadows other celebrity events Las Vegas Weekly (blog) The Girls Next Door and Bridget's Sexiest Beaches star Bridget Marquardt was the snow princess for the day at Azure Luxury Pool in the Palazzo on Saturday. ... |
Television movies for the week of Sept. 5 - Pittsburgh Post Gazette
Television movies for the week of Sept. 5 Pittsburgh Post Gazette Two brothers and an avalanche researcher try to convince villagers that a giant wall of snow will soon destroy their valley. (PG-13) (2:00) SYFY: Wed. ... |
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