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Social Media and Online PR
Developing blogs, online articles and press releases provide a ski resort with brand exposure as well as the opportunity to use seasonal keywords to communicate different season offerings. They also provide a means of generating quality inbound links.
Participating in social media and networking sites are ideal in reaching target demographics while offering dynamic and interactive content. Deer Valley in Utah created short video podcasts for YouTube to reach generation Xer’s and Y’s to market the 2007 FIS World Cup. The podcasts were then linked to blogs, MySpace pages, and web sites where their target audience hang out. Canada’s Silver Star has developed a Facebook Group to better connect with customers while Sugar Bowl in the U.S has created a MySpace profile.
Heavenly Resort in Lake Tahoe is perhaps the best example of a ski resort with an effective online marketing strategy. They are relatively well optimised for search and have good visibility in the search results. They have developed a MySpace profile and their website offers a range of initiatives including videos, daily podcasts and RSS feeds for their interactive blog, mountain condition updates and their own TV show.
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Developing blogs, online articles and press releases provide a ski resort with brand exposure as well as the opportunity to use seasonal keywords to communicate different season offerings. They also provide a means of generating quality inbound links.
Participating in social media and networking sites are ideal in reaching target demographics while offering dynamic and interactive content. Deer Valley in Utah created short video podcasts for YouTube to reach generation Xer’s and Y’s to market the 2007 FIS World Cup. The podcasts were then linked to blogs, MySpace pages, and web sites where their target audience hang out. Canada’s Silver Star has developed a Facebook Group to better connect with customers while Sugar Bowl in the U.S has created a MySpace profile.
Heavenly Resort in Lake Tahoe is perhaps the best example of a ski resort with an effective online marketing strategy. They are relatively well optimised for search and have good visibility in the search results. They have developed a MySpace profile and their website offers a range of initiatives including videos, daily podcasts and RSS feeds for their interactive blog, mountain condition updates and their own TV show.
Snow Business Videos
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Snowboard Promotions Headlines
September Sales Hook Savvy Skiers and Riders Up with Cheap Gear - First Tracks
September Sales Hook Savvy Skiers and Riders Up with Cheap Gear First Tracks The sale offers discounts of up to 75% off original prices on 2009-10 ski and snowboard gear. Hours and promotions will vary by location. ... |
The Big Bang Snowboard Show is back for 2010 - Snowboard Club UK
 Snowboard Club UK | The Big Bang Snowboard Show is back for 2010 Snowboard Club UK With snowboard seminars, coaching, promotions and the UK's biggest snowboard demo fleet all in one place these are dates you're not going to want to miss. ... |
Madonna di Campiglio Launches Ski And Stay Deals - OnTheSnow.com
Madonna di Campiglio Launches Ski And Stay Deals OnTheSnow.com ... di Campiglio ski pass, hotel accommodation, a 20-percent discount on ski and snowboard school, and special promotions in affiliated shops, valid Jan. ... |
New Director of Marketing and Communications at Mt. Bachelor - First Tracks
New Director of Marketing and Communications at Mt. Bachelor First Tracks ... has announced the hiring of Andy Goggins to fill the role of Director of Marketing and Communications at the Oregon ski and snowboard resort near Bend. ... |
Vail Resorts: Epic Pass rates guaranteed through Labor Day - Ski Channel
 Ski Channel | Vail Resorts: Epic Pass rates guaranteed through Labor Day Ski Channel ... exclusive offers and promotions for lodging, dining, ski rentals, equipment, ski school and special events for the 2010-2011 ski and snowboard season. ... |
Snow+Rock and CycleSurgery to open in the West Country - CisionWire (press release)
Snow+Rock and CycleSurgery to open in the West Country CisionWire (press release) ... just in time for the ski and snowboard season and the Christmas rush. Look out for some excellent launch offers and promotions planned for the opening. |
AMI And Universal Announce Paper Tongues Contest Results - Vending Times
AMI And Universal Announce Paper Tongues Contest Results Vending Times BRISTOL, PA -- AMI Entertainment Network reports that more than 4000 fans entered a contest to win a one-of-a-kind Ride snowboard signed by members of Paper ... |
Action Sports Hub Inc.: Where is the Money in Action sports? - Trading Markets (press release)
Action Sports Hub Inc.: Where is the Money in Action sports? Trading Markets (press release) Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are sold in the United ... |
Careers/People - Sports Business Journal (subscription)
 Sports Business Journal (subscription) | Careers/People Sports Business Journal (subscription) Morris was senior vice president of sales and marketing for the US Ski and Snowboard Association. NASCAR hired Andrew Schwalb as vice president and chief ... |
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