Snow Marketing

Navigation

Videos, Widgets and more

When email marketing no longer garners consumer attention or site traffic stabilises or drops off altogether, videos, podcasts, widgets, RSS feeds and mashups are an ideal alternative to other forms of online marketing.

Due to declining email open rates, Vail Resorts developed a �SnowMate� desktop application that supplies special offers, entertainment and information to its users daily. Features such as a weather feed, snow conditions update, resort video clips and travel offers were successful in attracting users and creating a positive brand experience for the resorts.

Videos can effectively promote a ski destination as well as provide entertainment showcasing skiers/snowboarders performing tricks. A number of ski resorts have developed videos for their websites and uploaded them to video sharing sites.

Podcasts, like videos, are marketing tactics which can be matched with the lifestyle of the desired target audience. Killington Resort in the U.S developed regular podcasts aimed at young urban professionals using a �snow reporter� sharing the same demographics.

Snow Business Videos

Snowboarding Marketing News

Dealmaker Salter Breaks Cage-Fight Brands Out of the Octagon, Into School

In his last gig, Jamie Salter snapped up Linens ‘n Things Inc., Polaroid Corp. and other household names. With his new acquisition, he’ll peddle cage- fighting T-shirts and “Expression of Combat” school folders.

Neutral Tandem, McDermott, Nike, Google, Simmons: Intellectual Property

Neutral Tandem Inc. , a Chicago company that provides interconnection services to competing telecom companies, said a federal court rejected its patent- infringement claim against a competitor.

Tapout, 2 Other Clothing Companies Sold to Brand Firm

Tapout, the sport’s most predominant clothing and lifestyle brand, has sold to Authentic Brands Group, a New York-based company specializing in branding development and licensing.

Mountain Town Roundup: Heli-skiing operation opening at Lake Tahoe

TAHOE CITY, Calif. - Powder: Tahoe's white gold. It's what drives winter alarm clocks, what sends skiers into a morning freeze, out of warmed cars, into whited parking lots, hands numb, fingers clasping at ski and pole, filing into the resorts and lift lines, waiting, anticipating, calculating the rush and madness of the first virgin run. It's an experience Tahoe resident Dave Rintala loves and ...

Cardrona skifield closed

Cardrona Alpine Resort will close for an indefinite period while contractors drain a near-overflowing oxidation pond at the skifield. read more

Rising Numbers of Middle East Students Seek Higher Education in UK

Dubai, United Arab Emirates: The number of students from the Middle East choosing to study at one of the UK's higher education universities or colleges has seen double-digit growth in the past two years, according to figures collated by VisitBritain, the national tourism agency.

Supergirl Jam offers up snowboarding, skateboarding and inline skating Sunday at Venice Beach

Venice Beach will be the site Sunday for the Supergirl Jam, the next event of the 2010 Supergirl Jam series, with top female skateboarders, inline skaters and snowboarders (yes, snowboarders) competing for a portion of the $36,000 total prize purse....

Philips and O'Neill launch durable headphones -- shaka bra!

In what amounts to yet another co-branding marketing kerfuffle, Philips and O'Neill have teamed up on a foursome of so-called durable headphones. The Stretch headphones (pictured) are the toughest of the bunch, constructed from an ultra-durable, temperature-resistant, and awesome-sounding material called TR 55LX that boasts a surface hardness six times greater than the polycarbonate stuff found ...

Gear And Season Pass Sale At Heavenly

Gear up and get a season pass on the cheap at Heavenly this labor day weekend.

China rocks - just don't expect the gigs to make a profit

The Middle Kingdom may not yet have a Glastonbury or V Festival, but Archie Hamilton's Splitworks is doing its best to promote a live music scene.

Home
Snow Promotions News
Snow Promotion Links

Snows business strategy
Snow business advertising
Ski resort business
Snow resort advertising
Ski rental business
Snow resort online traffic
Skis marketing
Snow resort marketing
Snow promotions
Ski lift advertising
Snowboarding advertising
Ski online traffic
Skiing marketing
Ski marketing
Ski resort advertising

Home : Sitemap